Case Study
Inside Colette & Rye Interiors Elegant Online Transformation
A glimpse into how our design process helped carve out a distinctive online presence.
This was the challenge faced by Colette & Rye, an interior design firm with a refined, pared-back aesthetic who wanted their website to authentically represent their work and give a competitive edge.
They also wanted to feel confident referring enquiries from Instagram and events to a website that would convert best-fitting clients to convert more calls.
In high-end interior design, standing out is not just an advantage—it's a necessity.
The Challenge
We worked on a Showit site that mirrors the studio's warm, accessible approach and tours visitors through beautifully designed spaces.
Created a scroll-stopping online studio, with strategic storytelling and design
Deliverables:
Brand Boards
Brand Bible
Copywriting
CUstom Website Design
What we created
We began with a strategic two-hour immersive interview that revealed the studio's main points of difference, voice and visual identity.
We followed up with client interviews , combed testimonials and performed competitor analysis that helped shape the overall look and feel and what would be an effective layout and user-flow.
Colette & Rye value clean, uncluttered spaces with meaningful touches...
The Process
Mood Boards & Inspirations
Like the studio's aesthetic, inspiration explored natural fabrics and tones inspired by nature.
Brand Identity
Brand Bible
The brand bible takes everything we uncovered during our research stage on the studio's look, voice, values and messaging and puts it in a complete reference guide that ensures consistency across all touchpoints, including client forms, email and social media.
Custom Website
Keen to showcase more than just a portfolio, a strategic approach to the website highlights the studio's distinctive way of working, their friendly tone, and streamlined content and calls to action to increase enquiries coming through the website.
Custom Copywriting
Improved Portfolios
Highlights process
Introduces the Team
Clear CTAs
Sales-focused storytelling captures the studio's warm personality, calls out the type of clients Colette & Rye works best with, and inspires readers to take action.
Introduced projects and the thinking behind them - and are beautifully presented.
Visitors know what to expect - and get a taste of Colette and Rye's accessible approach.
Since the studio is so collaborative, we start that journey on the site.
Every call to action button focuses on one main goal - booking a call - and we made submitting the form easy as pie.
