A glimpse into how our design process helped carve out a distinctive online presence.
Inside Colette & Rye Interiors Elegant Online Transformation
Case Study
The Challenge
In high-end interior design, standing out is not just an advantage—it's a necessity.
This was the challenge faced by Colette & Rye, an interior design firm with a refined, pared-back aesthetic who wanted their website to authentically represent their work and give a competitive edge.
They also wanted to feel confident referring enquiries from Instagram and events to a website that would convert best-fitting clients to convert more calls.
What we created
CUstom Website Design
Copywriting
Brand Bible
Brand Boards
Deliverables:
Created a scroll-stopping online studio, with strategic storytelling and design
We worked on a Showit site that mirrors the studio's warm, accessible approach and tours visitors through beautifully designed spaces.
The Process
Colette & Rye value clean, uncluttered spaces with meaningful touches...
We began with a strategic two-hour immersive interview that revealed the studio's main points of difference, voice and visual identity.
We followed up with client interviews , combed testimonials and performed competitor analysis that helped shape the overall look and feel and what would be an effective layout and user-flow.
Brand Identity
Like the studio's aesthetic, inspiration explored natural fabrics and tones inspired by nature.
Mood Boards & Inspirations
The brand bible takes everything we uncovered during our research stage on the studio's look, voice, values and messaging and puts it in a complete reference guide that ensures consistency across all touchpoints, including client forms, email and social media.
Brand Bible
Every call to action button focuses on one main goal - booking a call - and we made submitting the form easy as pie.
Since the studio is so collaborative, we start that journey on the site.
Visitors know what to expect - and get a taste of Colette and Rye's accessible approach.
Introduced projects and the thinking behind them - and are beautifully presented.
Sales-focused storytelling captures the studio's warm personality, calls out the type of clients Colette & Rye works best with, and inspires readers to take action.
Clear CTAs
Introduces the Team
Highlights process
Improved Portfolios
Custom Copywriting
Keen to showcase more than just a portfolio, a strategic approach to the website highlights the studio's distinctive way of working, their friendly tone, and streamlined content and calls to action to increase enquiries coming through the website.
Custom Website
I only work with 1-2 clients at once, so slots fill fast.
Now booking Winter 2026
Get in Touch
Let's chat. Drop me a line below.
You'll hear back within two business days.
send
Intelligent, inspired websites for interior designers ready to command the room.
Your message
is winging its way to my inbox.
I'll reply
within 48 hours
- or less.
is winging its way to my inbox.
I'll reply
within 48 hours
- or less.
Consider us introduced!